Raising money through “Crowd funding” today is a fantastic way of reaching many people with a great idea that, if presented properly, can bring some very generous financial support to take a concept to the project stage, and leave many crowd funders in delightful anticipation of having helped & later being rewarded by a successful enterprise.
Our recent unsuccessful crowd funding campaign on Kickstarter.com, taught us very early on how critical and delicate the process is of picking and choosing the right words & positioning for an innovative project such as Treasure Circle. Being newcomers to the process, we were immediately beset with a laundry list of “Do’s and Don’ts”, including the major task of choosing the right crowd fund website and promotional strategy for our project.
Treasure Circle® is like a foggy road to a new and better culture that will sustain our society. We’re at dawn as the sun is rising and the fog is about to burn off. That, in turn, will make it’s direction all very clear. We chose to build our road on the grand Kickstarter landscape using the category or “road sign,” Technology, for lack of a better choice such as Community Interest, which was only offered on crowd fund sites that were dwarfs by comparison. As it is said that there is safety in numbers; we should have had a caravan of believers at the ready to make pledges when starting down that road, but with a smaller pot to put their gold.
For someone with crowd funding experience, our little tale would make the most sense. We know that our campaign was not successful due to a sequence of initial choices that we couldn’t reverse. It’s an example of how any idea needs the right approach, which isn’t always obvious. However, we have learned some valuable lessons as we go forward with the appreciation of many people who think the Treasure Circle idea is great, and deserves a continued effort to make it a reality. Whether it gets built through crowd funding or the generous support of only a few, I am certain it will become the better future for the most of us.
As the inventor of TreasureCircle.com, I wish to thank all the people at our organization, for their continued joint moral and physical support on this journey.
Founder & CEO
Treasure Circle Benefit Corporation
Red Bank, New Jersey USA